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Changhong, development and manufacturing of core components all in one, consumer electronics and the research, is a comprehensive multi-national enterprise group integrating the military industry, founded in 1958, with the brand value of RMB 78.675 billion. Changhong adheres to the core value concept to "Satisfy the Employees, Perseverance", Innovation, abides by the spirit of "Responsibility, and Satisfy the Shareholders", Satisfy the Customers, and upholds the brand motto of "Happy and Created". It has moved towards the field of key components and core parts, strongly implementing the strategy of brand internationalization and continuously improving the comprehensive competitive ability of the enterprise. In recent years, elevated its operating vitality, innovated on its management mode, has continuously improved its core technology innovative ability, oriented in innovation, Changhong, actively promoted industrial restructuring and constantly enriched its industrial forms. It devotes itself to creating a Clever, Comfortable and Cool life for consumers and has become an international enterprise worthy of respect.
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